My favorite example:
Kiewit Corp: What did you play with as a child?
We had no toys. Grandpa sometimes brought us interesting-looking stones that he’d found by the creek, so we gave them names and invested them with complex personalities and back-stories. They lived in a stony alter-universe where everybody was a stone. The stones had little stone parties sometimes. We offered them bugs to eat, but the stones weren’t hungry. I have my favorite stone in my pocket. He’s called Gufflin. Would you like to meet him?
Love it. I now want to meet Gufflin.